Wednesday, 4 October 2017

Secondary Audience Research


It
Released:8th September 2017
Genre:Horror, Drama, Thriller
Price:D
Estimated box office:£7,000,000
Director:Andres Muschietti
Film cast:Bill Skarsgård, Finn Wolfhard, Nicholas Hamilton
Certificate:15
Distributor:Warner Brothers
The Story:In a small town in Maine, seven children known as The Losers Club come face to face with life problems, bullies and a monster that takes the shape of a clown called Pennywise.





From looking at the comparable profile it clearly shows that this movie isnt for the younger audience under 14 but its highly rates towards  15-24. The movie IT is a horror which is normally associated with both gender type audience because horror is meant to be for thrill seekers. The main reason why it more attracted to the female audience is because it is partly a drama which is more associated with women as they enjoy this more than guys would. The class of people that this would be aimed towards are middle to lower class because they would be people who would go to the cinema to watch it more than the upper class not saying that they don't but its more uncommon.

Having a target audience is important for companies in producing media products so that they can draw in different type of people for example, an superhero movie aged 15 will be aimed at teenagers who enjoy hardcore action with a compelling story. Movies aged PG for example, Pokemon movie are aimed at children who enjoy animated movie and bright colours. This does not mean it is limited to them, adults can view this movies for different reason, memories from childhood or viewing it with their children. 

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Evaluation 4